Go West Elm Melbourne for Modern Living

For some, (re)making their bed has never been a chore. They’re able to mix clean lines, natural textiles and global accents with ease. Designing exquisite terrariums and creative settings for parties? A breeze.

They think this way because they’re West Elm initiated. And now it’s your turn with the iconic U.S home furnishing store’s first Melbourne opening.

On Thursday (19 September) West Elm opens its South Yarra Melbourne heritage building doors. You can expect to find two storeys (744 square metres) of retail – affordable and approachable products for your living quarters. There’s furniture, bedding, bathroom accessories, rugs, window textiles & hardware, lighting, decorative accessories, dining, kitchen products and gifts.

Since it’s launch in Brooklyn, New York in 2002, West Elm has focused on making things that matter. That includes silver martini side tables, Andalusia Dhurrie poufs, and glass bottles with monogrammed wood stoppers. Papier mache deer sculptures, cushy down-filled sofas and other such ilk.

Notice within the store a few craftworks from Melbourne Etsy artists including Studio Raw, Vice and Velvet and Perch Décor. The brand collaborates with independent artists and craft communities to create handcrafted products, statement pieces and seasonal collections that make a positive impact on people and the environment.

And when you’re in need of a break from playing with patterns and tonal textures, ponder over your design decisions with a cup of brew from the West Elm Market coffee shop. You’ll find it, along with more functional meets form temptations on the ground floor.

West Elm Melbourne
464 Chapel Street, South Yarra VIC 3141
Opening 19 September 2013
T: 03 8396 0300

West Elm Sydney
472 Oxford Street
Oxford Street Mall
Bondi Junction NSW 2022
T: 02 8973 5900

For launch, West Elm have partnered with Melbourne charity Cool Australia. A percentage of sales made at the private VIP event will be donated to Cool Australia. A commemorative tote bag has been designed by Melbourne based graphic artists Bonnie and Neil and is a gift with purchase to all customers while stocks last.

Correction: Our feature on West Elm incorrectly reported that West Elm Melbourne was the ‘first Australian opening’. It should have read ‘first Melbourne opening’. We are rather fond of the West Elm Sydney store in Bondi Junction too.