“Green washing” – it’s a term that’s been used to describe those brands that have used sustainability to attract new marketing, but are they really walking the walk? There are plenty of charlatans out there, but we recently came across an example that is not only chic and sustainable but who also walk the walk and talk the talk.
State of Green is a new e-boutique aimed at showcasing the most stylish and unique products that have been created with our future environment in mind. Choose from Living, Skincare, Stationary, Cleaning, Furniture, Baby + Child and gift categories where numerous designers have to satisfy one or more of some basic sustainable criteria including recycled, organic, natural, non-toxic, fair trade, renewable sources and encourage waste or energy reduction.
To make things easier when shopping, each product has a detailed description of its materials and sources, so you can better understand the eco-credentials of each brand. The packaging also echoes this philosophy with recycled or recyclable paper products, reused cardboard boxes and enviro bubble wrap if necessary.
So what are you waiting for? Start creating your eco smart life now.
State of Green
KV