Do you remember when the characters on The O.C were talking about yogalates? The yoga Pilates fusion all the women were doing to keep fit? Back then it seemed hilarious and sounded even funnier. But, flash forward 10 years, and exercise would be nothing without fusion. The latest fusion to make its way to our...
Tag: Fitzroy
TheSuperCool Opens its Flagship Store
A brand that started from a conversation with Paco a local in Argentina, has now grown to become a globally recognised and awarded retail space. Who are they? Just as Paco pointed out that one afternoon, Kate and Noonie are TheSuperCool. Paco thought he was complementing their outfits, what he didn’t realise was that he...
The Standard Store
When people describe inanimate objects as having personalities, physical attribute, names even, others might shy away. We, however, see creativity, and something a little different. This is what we see in The Standard Store, which has opened its second shop here in Melbourne. Husband and wife Orlando and Nicola Reindorf envisioned the Melbourne store as...
Two Row educating beer drinkers now
Craft beer and Melbourne’s Inner North go together like mac and cheese, or wine and cheese, perhaps. The newest venture to satisfy this pairing is Two Row in Fitzroy. One half of the team behind Fitzroy’s newest craft brew spot Two Row is Chris Menichelli from Slow Beer. Slow Beer in Richmond has been educating the...
Meatballs & Sons feeds our meatball obsession
Melbourne has been crushing on Meatballs for a while now. Meatball & Wine Bar have been taking care of that relationship well. But we’ve got another venue catering to our love of round meats in Meatballs & Sons on Brunswick Street in Fitzroy. Their philosophy is ‘goodness all ’round’ – so punny – and they...
Smith and Daughters goes vegan
We can feel you mourning your cheese and pulled pork already, but stay with us on this one. Smith and Daughters have opened its doors, and we’re suggesting you go. On Brunswick Street, this newbie is from Shannon Martinez, former head chef of The Sweetwater Inn, South and The Gasometer Hotel, and Mo Wyse, brains behind the...
Supernormal Canteen
Andrew McConnell and his team are gearing up to open the new and highly anticipated Supernormal. What better way, than with a test kitchen pop-up until the end of December? Supernormal Canteen, found next to Cutler & Co on Gertrude Street will give punters a taste of what’s to come. A handful of dishes from...
Gelato Messina finally comes to town
Ever since we heard the news of Gelato Messina coming to Melbourne, you could say we’ve been sitting here counting down the days. Come November 14 we will have our very own Gelato Messina on Smith Street in Fitzroy. A clear win for the north-siders, right? And the largest Messina store yet. Starting with 20...
More Than A Lark Store
When the lease ran out on her Daylesford shop, the owner of Lark Store, Allison Jones, decided to take her show on the road. First stop: fashionable Fitzroy. For gift gatherers, Lark is something of a dream wrapped in a Gertrude Street storefront. Whether you’re seeking the perfect present for an arty 13-year-old or your...
The LUPA effect
Forget Italian leather goods and French luxury fashion. These days it’s all about keeping things local. That’s the motto behind LUPA, the lovacore fashion store committed to sourcing local designs that’s moving into Fitzroy. Taking over Melbourne one suburb at a time, you’ll also find Davina Adamson’s longstanding Westgarth Village store cropping up in Smith...