Named after a Granny’s tendency to call women ‘handsome’, the all-Australian We Are Handsome label are impressing more than the blue-rinse crowd with their unabashedly cool swimwear and apparel line.
Taking the world by storm, you’ll find We Are Handsome (or WAH) threads hanging on wracks in 26 cities around the globe and in the celebrity cupboards of Rihanna, Diane Krugar, Blake Lively, the Kardashian sisters and Sarah Jessica Parker.
Loved for their trademark bold photo prints and colour-saturated fabrics, WAH have landed, albeit temporarily, in Sydney Westfield with their first ever pop-up store.
Make your way through the hoards of buskers in Pitt Street Mall down to ‘100 Squared’ – the designer market on Level One – and you’ll find pieces from their signature collections plus some bargain sale items.
Slip into a deer-print scoop back bodysuit or zip-up a flamingo-inspired onesie. Don a roaring lion mini dress or a pair of peacock feather leggings.
Go bold, go WAH this summer.
We Are Handsome
Pop-Up Shop, 100 Squared, Level One, Westfield Sydney
Between Castlereagh & Pitt Streets, Sydney 2000
Until 15 January 2012
