Free Zac Posen designer dress for every lady … sorry, April Fool’s. Wait until Thursday though and you really can get your Zac piece at a surprisingly un-international designer-like price.

 No stranger to collaborations (back in 2004 he cut a deal making the Nokia 7200 as ‘the’ handset for Manhattan’s urban hip), Zac has partnered with old faithful Target to introduce to our shores his limited-edition, 20 piece capsule collection.

Known for his intense, feminine aesthetic, Zachary’s fans include Liv Tyler, Gwyneth Paltrow, Naomi Campbell and Angelina Jolie.  But don’t let us influence you with name dropping, we’re just here to tell you that he’s hot and give you the six-point plan of attack.

1.  Pick your store (the collection will be at only 75 Target stores nationally
2.  Take a sneak peek at the Greco/Roman inspired range online, make your ‘hit list’
3.  If you’ve your sights set on one of (only 50) dresses styled on the one worn by Katherine Heigl to the Emmys register for the chance to buy it first
4.  Decide on whether you want accessories – there are two purpose-designed bags and one belt
5.  Wear flat shoes so you can get to the racks first
6.  Make up an excuse; you’ll be at work a little later than usual.

The range will be priced from $49.99 for a belt to $299.99 for the ‘Emmy’ (Ottomon) dress.

The Zac Posen for Target Collection
In store Thursday 3 April