Cash or cards? Material or metaphysical? Digital or IRL? Curating a shopping space in the 21st century is about more than what you’re going to stock inside it.
With their striking computer-generated prints and strong three-dimensional shapes, Josh Goot’s garments are the exquisite offspring of digital possibility and tangible pleasures. And now he’s gone and proven this yet again with a bricks-and-mortar boutique for the virtual age.
Think fabricated industrial slabs, a bona fide pond and multi-kilowatt HMI “daylight”; a sartorial Garden of Eden stripped of greenery and swathed in raw granite perfection. A one-off rug bleeds from the POS desk past the aforementioned pond, and a retractable glass ceiling lets light infiltrate the changing rooms — ‘cause despite smacking of an art gallery, you can not only touch but try on the beautiful structures adorning these whitewash walls.
Though if the thought of sullying one is a little unnerving, you can always admire Goot’s mastery of sartorial contours from one of the four HD digital screens showcasing his most recent collections.
Lessons in geometry have never been quite so enthralling.
Josh Goot
138 Oxford Street, Paddington, Sydney,2026
Monday – Saturday 10am – 6pm, Sunday 12pm – 4pm
T: (02) 9356 2233
