If you view great interiors with an almost religious fervour, here’s something that could push you from fan to fiend.

This week Danish design luminaries BoConcept are restoring justice to the world with the launch of Australia’s first showroom in Crows Nest, complete with a belief system you’ll have no trouble adhering to.

“Luxury can be overpriced”, “Nobody wants to buy furniture from an arrogant snob” and “It is sad when you feel uncomfortable in a beautiful chair” are just three of BoConcept’s seven reigning principles. What that means in practice is affordable Danish luxury that fuses a 60-year history, an urban edge and the holy grail of chattels — a full furniture customisation service that even lets you switch up the comfort level on your sofa.

And while you can’t get meatballs there, you can have a cup of tea while talking shop. Everyone helping you is a trained design consultant and has been with BoConcept for years, and if you’re too busy to travel over the bridge their Design3D online service is like The Sims for the upwardly mobile.

Welcome to the future of furniture shopping. 

BoConcept
575 Pacific Highway, Crows Nest, NSW 2065
T: 02 8090 4438