Take a swanky bachelor pad, remove the bottles of Glenfiddich and add a neatly stacked selection of sharply tailored shirts.

Tennis legend turned fashion forefather Fred Perry has moved into a slick new home on Little Collins, bringing his innate sense of Brit cool to the streets of Melbourne.

With stripped back timber flooring, polished brass and iron fixtures and antique leather furnishings, the masculine fit out provides a raw backdrop for threads (boths mens and womens) from Fred Perry’s grittier sister label. Laurel Wreath has already rubbed finely clad shoulders with Raf Simons and 6876’s Kenneth Mackenzie, and has this season enlisted tailoring maestro Richard Nicoll to helm womenswear.

Think classic twin-tipped collar shirts, delicate Broderie Anglaise blouses, liquid silk dresses and a du jour leather dress in rich cobalt blue — all incorporating premium fabrics and sharp silhouettes. Emma Watson, eat your heart out.

Make yourself at home in this rugged lair. Just don’t start leaving your toothbrush on the countertop. 

Fred Perry Laurel Wreath Collection Shop
Shop 3, 188-190 Little Collins Street, Melbourne, 3000
T: 03 9650 5826
Mon – Thurs 10am – 6pm; Fri 10am – 7pm; Sat 10am – 5pm; Sun 12pm – 5pm