It’s the best of childhood…and then beyond. Back then, there was always someone’s Nanna with a Tupperware container full of them – perfect little cupcakes, decorated with pastel pinks and yellows, the sprinkle of hundreds and thousands a crunchy rainbow of brightness. Sweet, sweet memories.
 
The future, though, is even sweeter now that Melbourne Central is home to Australia’s first cupcake workshop concept store.
It’s a happy place. The bakers at Cupcake Central take the creation of their cupcakes very seriously but that light-hearted childhood whimsy has not been forgotten.

Flavour experimentation and development are the core ingredients to this store’s success and the team of chefs toil tirelessly to chase the ultimate in taste and texture.

Imagine the finest ingredients in all the world winging their way to Melbourne. Now imagine them baked, with love, into a treasure trove of gourmet varieties.

Check the Cupcake Calendar for the daily rotation of flavours. Some firm favourites, including Vanilla Vanilla, Cookies and Cream and Red Velvet are on offer 7 days a week and the familiarity of it is like a hug from that cuddly aunt – the one who’s lived in the same house ever since she married Uncle Fred.

Then there are those other flavours, including chai latte, jam donut and salted caramel, making cameos in their usual dramatic way. That’s the aunt who only flies in every now and then and leaves a taste of some exotic life…endless possibilities.

Cupcake Central
Level 2, Dining Hall, Melbourne Central, City 3000

Mon – Thurs 9:00am – 6:30pm, Fri 9:00am – 9:00pm Sat – Sun 10:00am – 5:30pm
Shop 7, 672 Glenferrie Road Hawthorn 3122
Mon – Fri 7:30am – 6:30pm, Sat – Sun 10:00am – 5:30pm
T: (03) 9077 4542