Perhaps nowhere is the power of association more important than where fashion is concerned.

And we’re not just talking namedroppers.

You could be one of the most lauded designers in the local business, with tailoring skills sharper than the heel on a McQueen Armadillo. But even your prized contrast silk trousers risk losing all appeal if they come too close to a pair of Crocs.

You’d be hard-pressed to find any such sartorial blunders at new online boutique JASU. It’s not just that they stock the latest wares from the likes of Romance Was Born, Josh Goot, Dinosaur Designs and Ellery, but that they’ve tapped the country’s most influential fashion bloggers to put those luxe wares conveniently into context.

These ‘stylemakers’, comprised of the brains behind Gary Pepper, Oracle Fox, Harper & Harley, StyleMelbourne and heart + bleeker, will inspire your own selections by creating editorials to showcase their personal style and favourite items. The driver’s seat, however, is reserved for the stocked designers themselves, who curate and style their own boutiques from within the Jasu platform.

Shopping, with benefits. Jasu to it.