Springtime brings all sorts of desires; the smell of fresh flowers (if you don’t suffer from hay fever), day lights saving, Spring Racing Carnival and the desire to wear colourful, floaty dresses and shed the winter layers.

One label that embodies all these spring elements and is synonymous with spring racing and femininity is Thurley. Founder Helen O’Connor has managed to deliver each collection with desirable, fashionable and timeless dresses that focus on embroidery, beading, drape and stunning fabrics.

In five short years, Thurley has made quite the impact on the Australian fashion scene from launching during L’Oreal Melbourne Fashion Festival to much acclaim ,and then being shortlisted for the LMFF Designer Awards by Woolmark in 2008 to being worn by a host of local and international celebrities.

Recently, Thurley has made the big leap into retail opening not one, but two stores in Melbourne; at Melbourne Central and Westfield Doncaster with Chadstone and Westfield Sydney set to open early next year. Expect a luxurious experience in store with attention being paid to the tiny details as well as gorgeous gallery like fixtures that showcase her designs.

Thurley for your Spring Racing ensemble, Christmas party dress or ‘just because’ outfit.

Thurley
Shop 227A, Melbourne Central, 211 La Trobe Street, Melbourne
T: 03 9639 6787
Shop 1152, Westfield Doncaster, 619 Doncaster Road, Doncaster, Melbourne
T: 03 9840 0035