You’ve come to expect a certain amount of customisation with the products you buy; iPhone cases, mobile ring tones, lap top covers, car rego plates and the like. So it’s only fitting that if you like to cycle you should be able to style your bike to your exacting requirements.
The aptly named Jelly Bean Bikes has a tag line that epitomises their service “Colour your ride”. You can purchase a single speed bike of your design – whether that’s a rainbow colour combo or a sleek monochromatic, and after about a week it will be shipped to you.
You’re in the saddle when it comes to choosing colours for the bike’s frame, grip bars, seat, seat post and stem, chain, crankset, front and rear wheels. And to make sure your combination clicks you can test ride some bikes at their Melbourne warehouse or see what other bike enthusiasts have styled.
Now all you need is a designer helmet that’s both flattering and functional (surely there’s a market for that?).
