The ‘smart casual’ dress code can still cause a wave of angst in so many wardrobes. Although conveniently not so for the style-savvy guys who get their threads from INCU.   

 Their city store has just expanded with a new site entirely devoted to menswear. For designer street couture or work gear that sits somewhere between Armani and mainstream, this place meets the cut.

 Double its previous size, the boutique holds around two-thirds more product including bags, footwear, accessories and art installations. You can expect a balance of established directional labels, along with up and coming designers with looks that are subtle, detailed and of quality. Basically the kind of clothes that looks good and fits well.   

 The brainchild of twins Brian and Vincent Wu, INCU was named as a reference to the company’s philosophy of incubating young talent. In-store you’ll find international names such as Marc by Marc Jacobs, Filippa K, Acne, APC, along with local labels Chronicles of Never, Rittenhouse, Ksubi and Friedrich Gray.

 Congenial is the man who can find his entire wardrobe in one fell swoop. This week Vincent’s rich pickings are a Surface 2 Air tee shirt, Band of Outsiders shirt (label exclusive to INCU), APC jeans and Spring Court shoes. 

 Incu

New store – Shop RG19-20, The Galeries Victoria, 500 George St Sydney 2000, (02) 9698 1688