KesselsKramer works on show
You’re subjected to ads in generous servings each day, so it takes something out of the ordinary to get you to a whole exhibition of them.

What about an advertisement for a hotel declaring: “Now more dogshit in the main entrance!” or “Now a bed in every room”?

The agency behind those ads (yes, they’re real) is not your ordinary agency. Based in Amsterdam and London,KesselsKramer has become world renowned for its cutting edge and innovative approach to contemporary marketing, branding and advertising.

Despite the agency’s wide output over the years and the ever-growing move to online and digital mediums, one age-old medium has been used more than any other; the poster.

Now for the first time, a wide retrospective of more than 100 KesselsKramer posters including the infamous doggy-doo campaign for Hans Brinker Budget Hotel, which made a mint out of portraying itself as awful, are on display in Australia.

The irreverence, humour, social commentary and good old-fashioned shock tactics used in Kesselskramer’s posters is, if anything, a scary reminder of what warped consumers we have become.

KesselsKramer Exports: 12 Years of Posters & Other Communication
19 – 27 June 2009
Mon – Sat, 10am – 5pm
Free guided tours on Sat June 20 at 11am and Wed June 24 at 6.30pm
Carriageworks, 245 Wilson St, Eveleigh
Free