Fun goes digital when Crown celebrates its West End precinct redevelopment. Back in the day of door b*tches and club queues, what you wore or who you knew was the entry pass du jour. Today? It’s a Facebook Event.

Find it on Facebook, click ‘like’ and RSVP, then present this on your mobile on arrival at tonight’s party and you’re in – ready to be treated like royalty with a complimentary drink from Merrywell, Lumia or Cotta to whet your appetite for more.

And more there is. West End is all about more. Just when you thought Crown couldn’t get any bigger … Bingo. More.

$90 million worth of more that has transformed more than 15,000 square metres of Crown’s Clarendon Street end into more venues, more entertainment opportunities and more socialising.

This whole ‘throwing the invitation list wide open’ thing is as friendly as can be. Think Festival-like feel with different stages giving a good reason to keep moving. Don’t worry about losing track – the lanyard around your neck will have the printed performance schedule to keep you on your toes.

Food will be fuel. Soy Honey Duck Tacos with Shaved Apple, Mac & Cheese Bites and Manuka smoked salmon Panini skewers.

Like an exotic destination, West End comes complete with its own ambassadors. You might know them…Shane Crawford and Jesinta Campbell. Folk from The Voice, roaming showgirls and the odd flash mob add to the merriment.

Crown West End Opening Party
12 July 2012, 8.00 – 11.00pm
Access to the West End at Crown is via the level one gaming floor
Restaurants: The Merrywell & Cotta
Bars: Lumia, The Common Room