MyCatwalk takes online shopping to the street

If you’re one of the talented few who can spend longer online shopping than you can on Facebook, you’ve probably already heard of MyCatwalk.

Maybe you’ve even maintained a carefully curated wish list, trawled through the sale items, or discovered hot new local talent rubbing well-clad shoulders with Theyskens’ and Dion Lee.

Now MyCatwalk is expanding into the ‘physical’ with the opening of their flagship store in Double Bay and a second stand-alone boutique in Clovelly. And don’t fret if you’re not the black Range Rover driving eastern suburbs type, the boutiques will stock a high-low mix of price points.

Inside the flagship’s airy interior you can expect a bricks-and-mortar style shopping experience – with a twist. A nod to their online pedigree, shop assistants are equipped with ipads to show additional pieces available online so that your Ellery and Acne are never further than a rack, or double-tap, apart.

You’ll find apparel, shoes, bags and accessories from the likes of Therese Rawsthorne, Kirrily Johnston, Bassike, Jac + Jack plus a few international appearances by Theyskens’ Theory, ALC , L’Agence and Acne.

This is one online relationship worth taking to the street.