If you’re the type who has ever wandered into a menswear store and browsed around awkwardly before wondering if that Helmut Lang shirt would fit you in a size XS, wander no more — Incu’s shiny new home is decked out in a decidedly more feminine manner.

And unlike most of Melbourne’s finest boutiques (or Melbourne’s finest anything for that matter) you don’t have to wander down a dark alleyway or catch an elevator to a secret basement level to locate it.

The spoils of Incu tempt you through a big window on GPS-friendly Albert Coates Lane, and the spacious interior shines just the right amount of light on every well-cut detail.

So, the clothing. Besides heavy-hitting international labels Rag & Bone, Acne and A.P.C, Incu houses local favourites like Bassike, Elke and Rittenhouse. And with plans to fill the remaining space with the first Topshop womens’ range available in Melbourne, your wallet can be as happy as your wardrobe.

Incu Melbourne
QV, Shop ACL 12
Albert Coates Lane, Melbourne 3000