Incu Opens Its Seventh Store

Incu, the growing fashion retailer, has opened the doors to its latest outlet for women, in none other than Chadstone. This will be the seventh store for Incu and the second store dedicated to women’s fashion in Melbourne. Thank you very much.

Akin Creative was behind the new store’s fit out and like Incu’s other locations you can expect a clean, light store where the clothes can really speak for themselves. On the racks you’ll find carefully edited pieces from the like of A.P.C, Acne, Isabel Marant, Bassike, T by Alexander Wang, Rag & Bone and Weathered.

Established in 2002 by twin brothers Brian and Vincent Wu, Incu began as a love of travel, international brands and emerging Australian talent. It has grown from there to include a line up of 100 super coveted suppliers.

An appreciation for diversity and community shows, and you’ll love their ever-evolving list of projects dreamed up for their windows and respected collaborations frequently dropping in store.

Chadstone has just got a little better, and we’re putting a certain pair of Acne boots on our wish list.